Small and Medium Enterprises constitute a very significant segment of the industrial structure of all the countries whether developed or developing. Their importance lies in terms of their contribution to industrial production, employment, export, low intensity of capital, dispersed nature of operation in backward and remote areas including far flung rural areas. They are mostly proprietary or partnership concerns, demonstrate high degree of enterprise, creativity, innovation and flexibility of operations.

Someof the important marketing constrains forMSMEs are –

A commongrowth strategy is to growwithin the existing product market by increasing market share or product usage. Increased product usage occurs by increasing usage frequency, the quantity used, or by findingnewapplications. An alternative growth strategy is to develop new products for the existing market. Product development can be based upon adopting product features, expanding the product line, developing new generation technologies, or adding different products that are sold to the same market.
Another strategy is market development, expanding the market either geographically or by targeting new market segments in Micro, Small andMediumEnterprises.

Vertical integration represents yet another growth direction. It can provide improved access to supply or demand, improved control over supply or demand, or entry into a profitable business area and a way to enhance the development and implementation of technological innovation.